Chinese Women Are Rocking Facekini To Prevent Tanning

Across East Asia, an ideal beauty is a pale complexion free of a freckle or spot. And since it's summertime, many Chinese women are taking extreme measures to avoid the sun. From religiously carrying UV-blocking umbrellas to mirrored visors, the Facekini has become a way of life for many. Women in China have embraced the Facekini to protect themselves from the sun and the threat of a tan. 

They’ve become quite popular that they’re currently under mass production and readily available to buy in local swim shops for 15 to 25yuan, an equivalent of $2.32 to $3.86. Facekini can also be purchased online, and it comes in different bright colors and playful prints, same as swimwear. However, Yao Whenhua told The Times that having dark skin naturally makes people think one is a peasant. A darker complexion is linked with poor rural women, who often labor for long hours in the sun. Anyways, have a look at our compilation of colorful Facekini. Enjoy!

They first made the front page of The New York Times back in 2012.


They are now a popular piece of accessories women wear to keep their skin fair.

VCG via Getty Images

Why the fair skin, one might ask? It’s because the Chinese have a long-standing belief that tanned skin makes one looks like a peasant. Back in the days, ladies from rich and renowned families would do their best to stay out of the sun, while slaves and laborers would often spend hours working in the field or outdoor.

This is done on top of using skin-whitening products, a popular product in Asian countries such as Indonesia and Japan.

58-year-old Yao Wenhua, a beachgoer in a facekini, told NYTimes, “I’m afraid of getting dark. A woman should always have fair skin. Otherwise, people will think you’re a peasant.”

This protective fashion piece was first introduced in 2004 by Zhang Shifan from Qingdao.

Kevin Frayer / Getty

At the same time, there are also fellow Chinese who get confused over these facekinis!