There are some occasions in life where looking good is the last thing on your mind, and you might think that giving birth would be one of them - but not for these ultra-glamorous mothers. Research has found that 68 percent of British women put on make-up the day they gave birth, thanks to the pressure of looking good for the birth announcement in a social media post just three hours after the baby is born.
Two-thirds of mothers-to-be, aged 18 to 31, will also invest in beauty treatments ahead of the big day, with half getting manicures or pedicures, and a third, opting for spray tans and blow-dry.
it seems as if post-birth beautifying is a global trend if these
Instagram snaps, shared by new mothers from around the world, are anything to go by.
Beauty blogger Alexis Jayda from California recorded a make up tutorial while awaiting the birth of her child in 2018
US blogger Diana Chavez made sure her contouring was done and eyebrows shaped while waiting for her labour to progress
Lee Ann Jarrell from New Orleans said she 'refused' to give birth before her makeup was complete in 2018
Some shared photos of themselves perfecting their contouring in between contractions, while others went for the full glam squad treatment as soon as their new arrival was safely delivered.
In 2016, makeup artist from New York Alaha Karimi made headlines after she shared three pictures of herself getting ready for labour and applying her foundation.
She later revealed she did he makeup to distract herself from the contractions:
'I went to the hospital at 7:30 a.m., and I was in labour for a total of 10 hours that day,' she told ABC News at the time. 'I had an epidural around 8:30 or 9:00 a.m., so when it started to wear off, I needed something to distract myself from the pain.'
This Californian mother took advantage of a 'false alarm' that saw her admitted to hospital early to give herself a little makeover
This British mother-to-be got herself some 'labour lashes', ahead of her trip to the delivery ward. Research has found that half of expectant mothers get pre-birth manicures and pedicures, while a third opt for spray tans
US blogger Brianna Lynch admitted it had been hard applying her make up while having a blood pressure cuff around her wrist and we can understand why
Karimi, who does makeup for brides-to-be joked that if the makeup she did could survive a wedding day full of tears and laughter, it could definitely withstand labour.
On Instagram, a makeup artist called Tegan Woodford, from Mermaid Beach on Queensland's Gold Coast revealed that she did a makeover for her sister-in-law during labour to help her deal with the stress.
'I got a phone call from my sis-in-law at 2am saying she had her first contraction,' she added, explaining that she had jumped on the next plane to Adelaide.
Tegan Woodford, an Australian make up artist, said she flew to Adelaide when her sister in law started experiencing contractions, and did her make up to calm her down before the birth
Nothing was left to chance by beauty vlogger Diana Chavez as she prepared for the birth of her child
Beauty influencer Alaha from New York made headlines in 2015 when she shared pictures of herself on Instagram putting makeup on while experiencing contractions
When Tegan arrived, her sister-in-law's contractions had slowed down, so she was able to focus on having her face done.
'Half way through doing her makeup she was so relaxed that her contractions sped up to every few minutes, and we then had to race to the hospital,' Tegan recalled. 'She was seven centimetres dilated.
'I think I’m onto something here. Getting your makeup done whilst in labour relaxes you, speeds up the process and you look good.'
Alaha told BAC news at the time that after she received an epidural following her admission to the hospital, she found herself with time on her hands and decided to distract herself by painting her face
Expectant mother Christine from Northern Ireland made sure her lashes and eyebrows were ready before she gave birth to her baby
Women are getting themselves fake lashes ahead of delivering their child, including this British mother-to-be whose beautician shared a glamorous snap of her
This mother from Canada explained she had dolled up for her post-birth picture. Young people are reportedly most often putting on makeup right after giving birth, with 77 per cent of 18-32 year olds doing so vevesbandlatinshow