“The plastic you use once tortures the oceans forever.”

That's the theme of the ads for a campaign to raise awareness of plastic pollution. The art was created by Tribal Worldwide and DDB Guatemala, feature different species that live in the ocean which suffer from getting into contact with plastic bags.

It doesn't seem that people realize the gratifying impact of using plastic-based materials in life, especially wear and tear products. Plastic was a god-sent way before we realize the impact of it. It is durable, doesn't easily tear and is used in manufacturing many daily-use items. From straws to plastic bags, the ocean continues to be heavily littered by the non-biodegradable material.

Sea Shepherd -Via

Guiga Giacomo, Executive Creative Director at Tribal Worldwide São Paulo reminds, "Unfortunately, a small and thoughtless action in our daily life can cause huge damage to nature without us even realizing it. In this campaign, we aim to remedy this by reaching the largest number of people possible, bringing awareness to the fact that with small and easy steps, we can ensure that terrible scenes like these do not happen,”

Sea Shepherd -Via

The saying that goes, "There are still many fish in the sea." can be well replaced with "There are still many plastic bags in the sea." According to experts, there is a probability that the sea will be overrun with plastic trash to the point it exceeds the amount of fish.

It's time to ask ourselves: what have we done so the ocean doesn't die out?